Sunsilk Is Launching Its New Anti-Hairfall Plus System at Bridgetowne This October 9–10
Sunsilk Philippines is bringing #ZeroLagasEnergyto Bridgetowne Obstacle Park on October 9–10, 2026, to launch its New Anti-Hairfall Plus System. The two-day event will feature Sunsilk Hairkadas Belle Mariano, Ashtine Olviga, and Kai Montinola, interactive product challenges, exclusive merchandise, freebies, and an event raffle.
Admission is open throughon-site registration, while the exclusive program from 10 a.m. to 2 p.m. is limited to 400 guests.
What Is #ZeroLagasEnergy?
#ZeroLagasEnergy is Sunsilk’s newest campaign introducing its Anti-Hairfall Plus System in the Philippines.
The campaign shifts Sunsilk’s recent focus from simply achieving smooth, swaying hair toward addressing another familiar hair concern: hair fall and breakage.
The new launch follows Sunsilk’s larger 2026 push toward science-led haircare. Parent company Unilever has been developing Sunsilk products focused on strengthening hair, improving retention, and reducing breakage-related hair fall.
Full Philippine product details for the new Anti-Hairfall Plus System have not yet been widely published, making the October event one of the first opportunities for consumers to get a closer look at the range.
Meet Belle Mariano, Ashtine Olviga and Kai Montinola
The launch also brings Sunsilk’s Hairkada together in person. Belle Mariano, Ashtine Olviga and Kai Montinola are scheduled to appear for a Meet & Greet during the two-day event.
The three joined Sunsilk’s new-generation Hairkada earlier in 2026 as part of its “Sway Energy” campaign, alongside K-pop group BABYMONSTER.
Each brought a different personality to the campaign, from Belle’s polished style to Ashtine’s high-energy presence and Kai’s more playful image. Now, the trio is returning for Sunsilk’s new purple Anti-Hairfall era.
What Can You Do at the Sunsilk Event?
This isn't just a product display. Sunsilk is setting up active zones and product discovery areas where visitors can experience the new Anti-Hairfall Plus System through different activities.
The choice of Bridgetowne Obstacle Park also fits the campaign’s active theme. The outdoor facility covers around 6,000 square meters and features 25 obstacles, making it one of the Philippines’ major dedicated obstacle-course facilities. Visitors who participate in Sunsilk’s activities can also get their hands on exclusive Sunsilk merchandise and new products, subject to the event’s mechanics and availability.
How to Join the Sunsilk #ZeroLagasEnergy Event
Visitors can register on-site at the registration area. Guests must first follow @sunsilkph on TikTok and Instagram, then scan the QR code displayed at the venue and complete the registration form. After submitting the form and waiver, the registration must be shown to event staff for verification. The event will also have an exclusive program from 10 a.m. to 2 p.m., limited to 400 guests, so those hoping to participate should consider arriving early.
Can You Get Free Sunsilk Products and Merch?
Yes. Guests who complete their event passport can unlock exclusive freebies. Participants must finish the required activities to collect Sunsilk merchandise along the way and become eligible for the event raffle. The activity route includes the
Anti-Hairfall Shampoo Zone once, Anti-Hairfall Treatment Zone once, Anti-Hairfall Serum Zone three times, and Anti-Hairfall Plus System Challenge once. All products featured and given away during the event will come from Sunsilk’s new Anti-Hairfall Plus System, so this is also an opportunity to try or take home products from the newly launched range.
What Can You Bring?
Visitors can bring personal mobile phones for photos and videos, but professional cameras, posters, and other large or bulky items are not allowed inside the event.
Sunsilk also advises guests to keep personal belongings to a minimum, particularly anything that could obstruct activities or other visitors.
When and Where Is the Sunsilk #ZeroLagasEnergy Event?
The Sunsilk Anti-Hairfall Plus System launch will take place on October 9–10, 2026, at Bridgetowne Obstacle Park, Bridgetowne Destination Estate, Metro Manila
The two-day event will feature the new product experience alongside appearances from Belle Mariano, Ashtine Olviga and Kai Montinola.
Sunsilk has promoted the event as an opportunity to experience the Anti-Hairfall Plus System before simply picking it up from a shelf — with activities, celebrity appearances and exclusive merchandise turning the product launch into a full Hairkada experience.
For anyone already following the purple #ZeroLagasEnergy teasers online, October 9 and 10 will finally reveal what Sunsilk’s newest anti-hairfall era looks like in person.
Sources
- Sunsilk Philippines #ZeroLagasEnergy and New Anti-Hairfall Plus System campaign announcements